Analysis of the hottest label market

2022-08-13
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Analysis of label market situation (Part I)

label market situation

label can be said to be a bright spot in the printing industry in recent years, which has developed rapidly, especially the self-adhesive label, which has formed a complete industrial chain in China, and the position of label printing in the market is gradually valued by people. Globally, North America and Europe are the most developed regions, while Asia has the fastest growth rate, of which China is the fastest growing country

now the competition is very fierce. Foreign label printing enterprises focus on developing some new material brush technologies with comparability and repeatability for label printing, capturing some new profit growth opportunities, and considering improving the packaging function of labels, including reducing label costs and expanding enterprise scale

the development trend of the current label market can be summarized as follows. Automated mechanical testing

(1) among various types of labels, shrinkage labels have the fastest growth rate

(2) although paper labels are still the mainstream of labels, the growth of film labels is very rapid. For example, film labels are mostly used in medium and high-end daily chemical products. This is mainly because the film labels have excellent water and moisture resistance, high temperature resistance, wear resistance, tear resistance and so on

(3) materials and forms are diversified. More and more label products are printed in reel form

(4) the application of flexographic printing technology is gradually increasing, and many flexographic printing machines adopt combined printing mode, installing wheel transfer unit, hot stamping or cold stamping unit, etc

(5) small batch orders, fast replacement of live parts and fast delivery have become the main requirements of end users

(6) RFI port label has the functions of product tracking and control, so it has attracted more and more attention

(7) digital printing technology has joined the ranks of label printing

self adhesive labels

in North America, self-adhesive labels self-adhesive labels have been widely used in food, beverages, clothing, etc.

in the label market, self-adhesive labels occupy a dominant position. About 54:6; In Europe, about 45% of the labels are not made of 1000 glue. At present, it is used in daily chemical, pharmaceutical, supermarket logistics, electronics, tire and lubricant industries

the development of self-adhesive labels in China is faster, with an annual growth rate of about 20%, which is far higher than the average growth rate of 7% - 9% of the national economy, and far higher than the average annual growth rate of 5% - 6% of the self-adhesive label market in Europe and the United States. Although the strain aging phenomenon with significantly low growth rate impact toughness is amazing, compared with the mature self-adhesive label market in developed countries, China's annual per capita self-adhesive label consumption is only 0.5-0.6 square meters. Compared with the annual per capita consumption of more than ten square meters in Europe and the United States (the annual per capita consumption of the United States is 17-18 square meters), China's self-adhesive label market still has a lot of growth space and development potential

in Europe and the United States, flexographic printing is widely used in self-adhesive labels, while relief printing is still the main method in China. The main reason is that domestic consumers have higher requirements for the printing fineness of labels, and there are many types and specifications, with more medium and short version live parts

China's self-adhesive label industry has its own characteristics, that is, there are many small and medium-sized factories and few professional large-scale printing factories; The printing plant has more primary equipment and less high-end equipment; The development of self-adhesive label market is uneven, the coastal areas are developed, the central region is developing, and the remote areas are relatively backward. According to the specific situation of our country, the self-adhesive label industry will still develop in many aspects in the future, that is, label printing plants with different business scope and processing types have their own development space

shrink label

the shrink label market is growing rapidly, and its market share is expanding. It is expected that the annual growth rate can be maintained between 7% and 10%, far exceeding the annual growth rate of 4% to 5% in the ordinary label market, with great development potential. The main application field of shrink labels is the beverage industry. In addition, its growth momentum in the food, health products and personal care products industry is also very strong

what is the adaptation of shrink labels? It is highly flexible and can be used in plastic, wood, paper, metal, glass, ceramics and other packaging containers. The commonly used film materials for shrink labels mainly include PVC, PE factory, PETG, OPS, OPP, etc. they have their own characteristics in shrinkage characteristics, environmental protection, etc. when selecting, they should be comprehensively considered for the specific application of the product. For example, PET materials are environmentally friendly and play an important role in the European market, which attaches great importance to recycling

in terms of printing technology, at present, shrink film labels are still mainly gravure printing, and flexographic printing accounts for a small market share. In addition, offset printing and digital printing also have a certain range of applications to meet the specific needs of customers

there are four main types of inks used for shrink label printing: solvent based inks, water-based inks, cationic UV inks that make sample clamping more reliable, and free radical UV inks. From the current application situation, solvent based inks account for the largest market share, followed by water-based inks and free radical UV inks. This is mainly due to the fact that the main customers of the shrinking label market are large companies, whose requirements are often large quantities of long version activities. At present, solvent based gravure inks are most suitable for long version live printing, which makes solvent based inks the best choice in the shrinking label market. However, with the development of the shrink label market, some small customers have also shown great interest in this. The increase of small batch and short version activities has driven the growth of the demand for water-based inks and free radical UV inks. Cationic UV ink is less used in the field of shrink film due to its high price and troublesome printing

shrink label printing ink needs to have strong adhesion, flexibility and considerable heat resistance. The pigment in the ink cannot change color or fade under high temperature. In the selection, we mainly consider the friction coefficient COF, shrinkage, adhesion, chemical residue and migration and other performance indicators of the ink

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